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Fundawear – his and hers underwear that uses a smartphone app and inbuilt touch actuators (in the underwear) to accurately send ‘touch’ over the internet. Partners can thus ‘touch’ their partner via the app from anywhere in the world.Durex released news of the world-first innovation via a seeding strategy, using the intended online coverage to bring in Australian media. We then launched a Facebook promotion, giving one lucky couple a chance to win a set of ‘Fundawear’.This entry was submitted just two weeks after the launch of our Durex Fundawear campaign with a phenomenal response.
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