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SexSmartFilms prides itself on being your most reliable source of sexual health education, research and therapy films.

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Paraguay - "Anti-abuse Doll"

2016
2m 48s
Paraguay
Produced by: Amnesty International

In Paraguay, sexual abuse is a silent threat. Every week new cases appear in the media. But most of them are never reported. So we decided to focus on prevention through education. To create awareness among our kids,Kausa Havas, Paraguay created Arami and Amaru, World´s first anti abuse dolls. A toy that tells kids which parts of their body are private through an electronic device placed inside them. A social campaign byAmnesty International Paraguay and Laboratorios Díaz Gill, with the support of Unicef and the Education and Culture Ministry of Paraguay.

The Direct marketing titled Anti-abuse doll was done by Kausa Centralcreativa advertising agency for Amnesty International in Paraguay.

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Paraguay - "Anti-abuse Doll"

 
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