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Non - profit organization I AM THAT GIRL joins forces with 20 -year old EP Entertainment / Def Jam Recordings global sensation Alessia Cara to create the “I AM YOU” empowerment campaign. The powerful message of Alessia’s new single “Scars To Your Beautiful” is the lynchpin behind her alliance with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are through a global peer - to - peer community committed to creating a new norm for girl culture by raising the standard of how girls treat themselves.
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