South Africa - "WORLD AIDS DAY WI-Fi"

2014

1m 26s

South Africa

Directed by: Quinton Luck

Produced by: M&C Saatchi Abel, Cape Town, South Africa

While South Africa has one of the highest HIV infection rates, South Africans have become desensitized to HIV/AIDS awareness messages. To stand out in a sea of such messages on World AIDS Day and make people less complacent about HIV/AIDS, MWEB delivered a safe sex message in a fresh, impactful way.