Log In

Sex Smart Films

Enjoy Your Learning

Welcome to SexSmartFilms: “The Netflix of Sex Education”

SexSmartFilms prides itself on being your most reliable source of sexual health education, research and therapy films.

We work diligently to provide the greatest diversity and most culturally representative sexuality videos from around the world. Pick a subject in the spectrum of sexuality and then just navigate to a video that covers it.

As always we welcome comments and suggestions, both good and bad. If you know a film you would like us to carry provide us with some information and we will try to add it to the collection. If there’s a topic we don’t cover let us know and we’ll try get you a video on that deals with it.

Taiwan - "Xerud the lover's fortuneteller"

2011
2m 20s
Taiwan
Produced by: Ogilvyaction

Taiwan category sales volume was in decline. To increase condom purchases we needed to remind our young audience of the risks of unprotected sex —task effectively done in other markets via sampling. Given the cultural taboos in Taiwan, regular promoters in the streets were not being able to achieve the daily contact goals. We had to find a new and more effective way to get our products into the consumer hands to start conversations. All Taiwanese generations frequently consult fortune-tellers to know their fate in wealth, health and specially love. With a very limited budget we created an unbranded fortune-teller machine called “Xerud” and placed it in bars, nightclubs and karaoke bars where the inhibitions are lessened. “Xerud” handed out predictions related to one’s sexual life and relationships together with the most relevant sample condom based on the forecast and the product benefit. The sample pack also contained educational tips about safe sex. In average a street promoter handed out 23 samples an hour while “Xerud” handed out an average of 77. Most importantly we’ve softened inhibitions and started meaningful conversations. 

Select a Category from the top lists.

Comment(s) On:
Taiwan - "Xerud the lover's fortuneteller"

 
No Comments Posted