USA - "LOVE PROJECT"
This project, along with our overall Holiday promotion, helped generate enough money to buy more than seven million daily doses of medicine for people living with HIV in Africa. The event set a new Guinness World Records™ record for “Most Nations in an Online Sing-along.” The music video topped the Top 20 Viral Videos and has more than 1 million YouTube views. Average time spent on the site on December 7th was 5 minutes, 49 seconds. So far, total site visits are over a million, more than 19,000 love drawings have been submitted, and people from 99 countries have submitted videos.
On December 7th, 2010 musicians in 156 countries sang “All You Need Is Love” at exactly the same time. The performances were streamed onto screens at an event and broadcast live at www.StarbucksLoveProject.com.
We created a video featuring all the performances and posted it to www.StarbucksLoveProject.com and YouTube. We invited people to sing the song and create their own Love drawing, with each submission contributing to the Global Fund.