NEEDS ASSESSMENT

The field of human sexuality places a strong emphasis on therapy and research. Research confirms that education plays an important part in the prevention of HIV/AIDS and teen pregnancy. The lack of public sexual health education in the USA becomes strongly apparent by looking at international health statistics.
American sexual health educators can learn from how other cultures successfully deal with the public education of human sexuality issues.

ABOUT THE PROGRAM

Public health is the practice of preventing disease and promoting good health within groups of people from small communities to large countries.
Public service announcements (PSAs) and commercials can be some of the most profound and powerful TV advertising for spreading public health information. They deal with life-and-death issues and urge us to think about people. They educate to change our world.
This online course is designed to give participants an opportunity to examine public health commercial messages and PSAs from many cultures. The messages will cover various issues in sexual health including language; nudity; sexual orientation; HIV/AIDS; STIs; condom use; and teen pregnancy. Participants will view twenty-nine (33) commercials/PSAs from twenty-three (24) countries and contrast and compare the HIV and teen pregnancy rates per capita in those countries.

LEARNING OBJECTIVES

• To become familiar with a wide range of public sexual health TV messages from around the world.
• To become aware of country's health statistics (HIV/AIDS and teen pregnancy) and compare them to the public health messages provided in that country.

COURSE LEADER

Mark Schoen, Ph.D. is the Founder of SexSmartFilms.com which is an online resource for preserving, archiving and distributing sexual health and information media. He is an AASECT Certified Sexuality Educator and an AASECT approved provider for continuing education. For three years, he served on the National Advisory Council on Sexual Health led by former U.S. Surgeon General Dr. David Satcher. As an award-winning filmmaker and human sexuality expert, he has produced more than 50 sexual health films that have been used in clinical and educational settings for viewing by by students and the

general public throughout the United States and abroad. His productions have included projects for SIECUS, The Unitarian Church, and Planned Parenthood. Dr. Schoen won six prestigious Telly Awards as well as other noted film awards for producing and directing in the sexual health field. His film Betty Dodson: Her Life of Sex and Art won the AASECT Best Film Award in 2009 and Best Feature Documentary at FilmOut San Diego, 2008.
The True Story of How Babies are Made is his latest animated short film which received an Honorable Mention from AASECT in 2010.
He received the Distinguished Public Service Award from the Society for the Scientific Study of Sexuality (SSSS) and the AASECT Professional Standards of Excellence Award in 2010. Dr. Schoen has been quoted in numerous publications and appeared on many television & radio shows.

He is the author of the award winning children’s book and video Bellybuttons Are Navels.

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REGISTRATION

The registration fee for the course is $50 and includes a one-month subscription to SexSmartFilms.com. Payment is made by credit card. Fees must be paid prior to taking the course.
Payment information:
Course Registration: $50.00
Secure Credit Card payment: Go to SexSmartFilms.com.

1. Register to the site by entering an email address, user name and password.
2. Click "BUY VIEWING PLAN" for our Premiere Videos.
3. Check: $50.00 one-month membership (CE CREDITS) Unlimited Views
4. Click: BUY NOW
5. Please be sure to include:
   Name
   Mailing address
   Email address
   Daytime phone number
6. Click: PURCHASE

To Complete the Course:

• Step 1. Print the following two Health Statistic Tables: http://www.nationmaster.com/red/graph/hea_hiv_aid_peo_liv_wit_hiv_aid_percap-aids-people-living-per-capita&b_printable=1
  
  
http://www.nationmaster.com/graph/hea_tee_pre-health-teenage-pregnancy
• Step 2. Login to SexSmartFilms.com.
  Go to the Premiere Video tab and click on the category Advertising/Sexuality. View the following films which are listed by country of origin, title and running time.
• Step 3: Rate each video using your own criteria from 1 – 5 (with 5 as the best).
  Check the USA TV box if you feel it would benefit the sexual health of Americans if they had the opportunity to see this spot. Check the USA Edu box if you feel it would be a useful classroom tool.
  
• Step 4: After completing the chart and evaluation questions, copy and paste it into the body of an email and send to [email protected].

HIV/AIDS:
Country	Title	Min:Secs	Deaths/  Million	Rating	USA TV	USA Edu
Belgium	First Gay	:59	--
Belgium	Question	:55	--
Belgium	Snowball	:45	--
Brazil	Big Smile	:30	83
France	Explore (girls)	1:06	14
France	Forest	:47	14
Germany	Bar	:26	8
India	Red Ribbon Express	4:40	300
Israel	Doubt	:38	16
Kenya	Lodge	1:43	4,582
Kenya	Umbrella	1:05	4,582
Mexico	Understand	:35	49
Netherlands	Body Parts	:34	7
Russia	Hockey	:54	62
Russia	Weapon Detected	1:04	62
South Africa	Selinah	1:35	8,071
South Africa	First Steps	:48	8,071
Switzerland	Love Life	:31	--
Turkey	OK Condom	49	--
UK	Shark Cage	:32	8
Teens Pregnancy:
Country	Title		Preg/ Million	Rating	USA TV	USA Edu
Bolivia	Closet	:30	--
Brazil	Couple	1:00	--
Columbia	Mitch	:35	--
Croatia	Lunch	:35	--
Denmark	Surprise	:52	214
Germany	Bad One	:47	352
Hong Kong	Protection	:25	--
Italy	Jumping Willy	1:05	192
Netherlands	Discovery Channel	1:00	172
Norway	The Party	:46	350
Portugal	Safer Sex	1:06	--
Spain	Gym	1:17	279
UK	Pregnant	1:02	--

1. Identify which commercial/PSA stands out as the single most compelling for you. __________________
2. Compare the HIV and teen pregnancy rate by country data to the TV spots run in that particular country. Note:  the USA has 48 deaths per million people from HIV and 1,672 teen pregnancies per million people.
   

EVALUATION

1. Did this course meet the learning objectives?
   Strongly disagree____1 ____2 ____3____4____5 Strongly agree
2. Was the course format adequate to learn about the public health messages in a variety of cultures?
   Strongly disagree____1 ____2 ____3____4____5 Strongly agree
3. The online format proved to be an effective method for viewing and learning. Strongly disagree____1 ____2 ____3____4____5 Strongly agree
4. Did you encounter any problems using the online methodology? ___ YES ___ NO
   If yes, please explain.
5. Would you recommend this course to your colleagues? ___YES ___NO
   Suggestions for improvement?